How Small Scale Business Benefit From Social Media Even in the Philippines

Social Media for Filipino Entrepreneurs And so I was researching for my local business establishments who have twitter, linkedIn and Facebook page and oh boy, I am having a hard time locating one small scale business that bothered to have keep a good social media presence. Okay, I can understand that Social Media can somewhat look like a noisy and at time irresponsible place to put your business in. I mean, how can a reliable business man, or woman, want to put your business credibility on social media?

And what more, why should you invest time and yes, if you are serious, money just to have a social media presence for your business? What is the point, REALLY? Isn’t it enough that you are bombarded with nonsense post in your personal profile timeline, why should you start a page that will likely lie fallow and be filled with nonsense stuff as well? And how about twitter; how could it benefit your business to have one?

And yes, social media marketing works well in the US, UK and other countries whose citizens are often online; you might think that most of Filipinos don’t bother to go online. So really, if you are a small establishment that rents out a gown or a service based establishment or a small school, social media or anything online might not benefit you at all.

If you think that is so… then answer these questions.

  1. How is your revenue? Are you getting your target sales?
  2. Are you servicing more clients than you can handle?
  3. Do you have a steady stream of customers?
  4. Your company is progressing as you need it to be?

If your answer to most of the questions is “No” then I would say that you need to promote your business in all ways that you can. And the good news is that, social media is among the cheapest way in marketing your business. And at times, if you know how to navigate your way through the social media world, you can easily promote your product locally for free.

So, specifically, just how having social media set up benefit you and your business?

  1. Social Media is the Mall or market place online. This is the crowd builder online. And what’s so amazing is that these platforms are built to help you reach out your target market. According to, there are 22,316,340 million Filipino who are on Facebook. This is about 22.34 percent of our total population and about 75.14% of our total online population. And mind you, this is growing every day. Two years ago, a little bit of a history I know, Philippine Inquirer said that there are 9.5 million Filipino on twitter and I bet it has grown for the past two years.
  2. Another means in reaching out your target market. I was supposed to speak in a Woman Empowerment seminar sponsored by DOT region 3 but we had some family event that day I was not able to make it. But the organizers were my friends and I asked them what happened that day. And oh boy, I was really sad because I was not able to make it and answer this question (I am paraphrasing) “Did you mean that now there is an Internet marketing that traditional marketing is obsolete?” Of course not! Whatever works for your business is still the best. At the end of the day, you look into your ROI. These figures will tell you if you have promoted your products or services well. However, as a strategist, you would see the light of utilizing whatever resources are available to make your target market know you exist. That you can provide this kind of service. That you are there for them. Would it hurt to use traditional and use Social Media marketing or digital marketing at the same time? If you know how, wouldn’t you want to try it for your business too if it would mean you could reach your market better?
  3. Be friends with your prospects. Today, we don’t just wait for our clients to drop by out of the blue because we are at the right position providing service. Because communication is cheaper these days, Social Media is free; you can now reach out to your clients. You have now means to know what they think, how they feel and how you can improve your service.
  4. Encourage loyalty. If you are in the Social Media, if you have a strong online presence, it is easier for you to share your FAQs better and distributing it in a larger scale. If done right, you can show your clients that you can be trusted. Of course, this comes with a great effort on your part as you need to be consistent with your words and show that you rock at what you do. But hey, this is why you are in business, to provide the best service. All you need to do is show it to your clients. At the end of the day, they will stick with you because they know you deliver what you say you will.

Filipinos are sociable being. We live to entertain and to be entertained. We are among the top social media users in the world. This is why, as an entrepreneur, you just have to look into the social media and think how you can utilize this to leverage your business. If you have more question about how to use Social Media for your business or profession, just leave a comment below or drop me a message in my Contact Me for and I will be more than happy to get in touch with you.


Sorry, this blog post is not so much for VA aspirants, but you can still read if you are an online freelancer. Share your thoughts! I would always want to hear from you! Just comment below.

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